PEARL iZUMi has a rich history as a cycling apparel brand. Since 1964 it has spared no expense in improving itself, in reinventing itself. In doing so, it is crucial to reflect on the journey you have already taken while keeping an eye on the destination you've set for yourself. PEARL iZUMi has recently been plotting that route under the wings of United Sports Brands, which has acquired the Japanese cycling clothing brand. A promising takeover, but what exactly does it entail?

United Sports Brands is a House of Brands, which brings together a carefully selected group of sports brands of international stature. KT Tape, McDavid, Nathan, Shock Doctor and Spalding will be joined by PEARL iZUMi and that will come with a lot of benefits for the cycling apparel brand.

Located in the beating heart of Europe, United Sports Brands Europe always has its finger on the pulse of what's happening in the many countries where it's present. In Geel, Belgium, you'll find both their warehouse, from which shipments are sent to customers all over the continent, and their brand-new headquarters, which houses specialists in design, marketing, and sales, to name a few.

The future looks bright for PEARL iZUMi and it would be great to get you involved as well. Are you an agent, representative or distributor and do you want to be part of PEARL iZUMi's new European structure? Then send your application to:

February 23, 2023